Prime Assist: AI voice infrastructure for healthcare
Prime Assist is AI voice infrastructure for healthcare, made by Gateway Global Ltd, a London AI company. It answers patient calls in the caller's own language, so clinicians and reception teams have more time for the patients in front of them.
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- Prime Assist
Good morning, you're through to the practice. I'm an AI assistant. How can I help?
- Caller
Hello, I'm calling about my appointment.
- Caller
Pardon, je peux continuer en français ?
Sorry, can I carry on in French?
- Language changed to French
- Prime Assist
Bien sûr, je continue en français. Quel est votre nom, s'il vous plaît ?
Of course, I will carry on in French. May I take your name?
Speaks your patients' language
Prime Assist speaks English, Arabic, Hindi, French, German and others. When a caller changes language partway through a call, it changes with them, so patients can speak in their own language.
Built to clinical-safety standards
Read our clinical safety approachPrime Assist has a clinical safety case under DCB0129, signed off by our Clinical Safety Officer.
Clinical safety was part of Prime Assist's design from the start, not a review added at the end.
Our Clinical Safety Officer is Dr Humzah Jessa, a practising doctor.
One standard across every branch
For a group of practices, Prime Assist gives every branch the same standard of service on the phone, whichever site a patient calls.
Founding practices programme
A founding practices cohort runs in autumn 2026. Members keep their launch terms for two years. Applications close on 31 October 2026.
Hear it for yourself
Ring +44 20 3747 7785 to talk to Prime Assist. It is an AI voice agent, and it will tell you so.
Questions people ask
Is Prime Assist an AI receptionist?
It answers and handles patient calls the way a good receptionist would on the phone, and it is built as voice infrastructure that each practice configures, with clinical safety designed in.
Does it tell callers they are speaking to AI?
Yes. Prime Assist tells callers it is an AI assistant at the start of every call.
Which languages does it speak?
English, Arabic, Hindi, French, German and others. It can switch language mid-call when the caller does.
How do I get started?
Book a demo, or visit prime-assist.co.uk. Practices can apply to join the founding practices programme until 31 October 2026.